aso-ppo-treatment

Design a free A/B test for your App Store screenshots — an outcome-led treatment (lead with what the user achieves, not a feature tour) plus the exact steps to run it in App Store Connect's Product Page Optimization. Use when your conversion (downloads ÷ product-page views) is flat or your first screenshot is a feature screen. A recommendation brief; you run the test in ASC. Self-contained; no paid API. Use when the…