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sk Skill · coreyhaines31

marketing-psychology

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage…

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An agent skill that loads marketing psychology knowledge — behavioral science concepts like anchoring, social proof, scarcity, loss aversion, and framing, plus foundational mental models such as First Principles, Jobs to Be Done, and Inversion with marketing applications. Its structure includes a workflow, a reference of thinking models, and pointers to related skills (cro, pricing, copywriting).

Reach for it when you want your agent to ground marketing advice in psychology and decision-making principles rather than generic tactics.

Use it to

  • Explain why customers buy or hesitate
  • Apply persuasion principles to a campaign
  • Diagnose funnel problems with mental models
  • Evaluate a tactic for second-order effects
  • Find the real bottleneck via Theory of Constraints

For Marketers and founders wanting psychology-grounded marketing decisions

Host repository
coreyhaines31/marketingskills
Version
2.0.0
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144k
Installs, 8 weeks
28k
Host stars
51k
Host language
JavaScript
topicsmarketingpsychologybehavioral-sciencepersuasionmental-modelsconsumer-behavior