pm-product-canvas

Build a Pragmatic Institute Product Canvas / business case to justify investing in an opportunity — the market-driven way. Use when the PM asks to "make the business case", "justify this to leadership", "size the market", "should we buy, build or partner", "what's the ROI", "build a product canvas", or "get buy-in for this idea". Frames the opportunity as Value Proposition, Value Creation and Value Capture, sizes…