graveyard-historian

When pitching an idea, researches the graveyard — companies that tried something similar in the past 5–25 years and failed, what specifically killed them, and which operators or investors lived through those failures and would be valuable to talk to. Use before pitching to a VC, a customer, or a hiring manager — the graveyard reframes the pitch from "this is a great idea" to "this is a great idea AND I know why…