logo-design

Design or evaluate a logo against the SAD bar — Simple, Appropriate, Distinct — always judged in context. Use when designing a new mark, refining one, or assessing whether an existing logo is any good. Triggers on 'logo,' 'wordmark,' 'brandmark,' 'mark,' 'monogram,' 'favicon/app icon,' 'is our logo good,' 'redesign our logo,' 'logo critique,' or 'logo concepts.' Reads the brand's emotional target and competitor set…