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Conversion audit for funnels and pages — a section-by-section friction log (clarity, anxiety, distraction, motivation), heuristic checks (message match, above-the-fold value prop, form cost), an ICE-scored hypothesis backlog, and top-3 A/B test designs with success metrics and minimum-sample notes. Use when the user says "why isn't this page converting", "audit our signup flow", "conversion dropped after the…