"grad-pls-sem"

"Apply Partial Least Squares SEM (PLS-SEM) with reflective and formative measurement models to maximize explained variance in endogenous constructs. Use this skill when the user has small samples, formative indicators, or exploratory models, needs to assess AVE/CR/HTMT, or when they ask 'should I use PLS or CB-SEM', 'how do I handle formative constructs', or 'what is the path coefficient significance'.".