press-kit

Use when writing a press release or assembling a media kit a journalist can lift from — launches, funding, exec hires, partnerships, milestones, awards, or an online newsroom. Symptoms include a release that reads like an ad, a buried lede, no quotable line, or a missing dateline, boilerplate or asset. NOT finding the reporter list (that is lead-gen), NOT the multi-touch pitch cadence (that is cold-outreach), NOT…