churn-risk

Score customer segments for churn risk from behavioral signals — email engagement decline, purchase recency, usage drops, support sentiment — producing a 0-100 risk scorecard with four tiers, per-tier intervention playbooks (actions, timing windows, channels, messaging), LTV-at-risk totals, and retention-ROI prioritization. Assesses and recommends; it does not send outreach or launch campaigns. Triggers on…