tell-them-something-new

Cuts opening sentences that recap what the recipient already knows about themselves, their company, or their own work. Implements Konrad's rule 2 ("begin with something they don't know — tell me a secret about the future") and Kramon's rule 4. Use when a draft opens with flattery, a summary of the reader's accomplishments, restating their stated thesis, or reciting biographical facts they already have. Triggers on…