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sk Skill · martinholovsky

sota-copywriting

State-of-the-art marketing copywriting and content guidance (2026) covering positioning and value propositions, headlines and landing-page copy, CTAs and social proof, SEO content (search intent, E-E-A-T, Google spam policies), and the accuracy/legal layer — claim substantiation, FTC Endorsement Guides (2023) and the Consumer Reviews Rule (2024), testimonial consent, dark-pattern avoidance, and email-marketing law…

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