sell-the-dream

Audits a B2B sales call transcript for future-state vision selling — does the rep name the world change and stakes before pitching product, or lead with features and bolt a "vision" on afterward. Scored against Andy Raskin's publicly published "5 Elements of a Great Sales Narrative," corroborated by Corporate Visions, Force Management, and Challenger's convergent "vision before product" pattern. "Sell the dream" is…